CEO confronts gender in global consumer economy

first_imgThe Mendoza College of Business and the University’s gender studies program hosted Bridget Brennan, CEO of Female Factor and author of “Why She Buys,” on Thursday to discuss women’s role in business.Brennan’s lecture, “Top Trends in Marketing and Selling to Women,” began by explaining the growth trends in the marketplace. She addressed the fact that nations like Brazil, China and India tend to be labeled as the greatest growth markets, but she emphasized that the commonly unmentioned female market is especially large.“Women are now considered to be one of the world’s largest emerging growth markets because of women’s increased economic participation, educational levels and political participation,”?Brennan said.This increased female presence in the market has resulted in the creation of programs targeting women by major companies, she said. Brennan said companies like Under Armour, Levi’s and Harley-Davidson are developing these types of?programs with the hope of increasing their brand by including women.“Women are the engine of the consumer economy, driving between 70 and 80 percent of all consumer purchases,” she said.The domination of women in the marketplace can attributed to two factors: buying power and influence, Brennan said. An?increased percentage of women with a higher education has increased their earning power and contributes to their buying power, she said.“Influence means that even when a woman isn’t paying for something with her own money … she is typically the influencer or veto vote behind somebody else’s purchase,” Brennan said.Additionally, Brennan aimed to counter the stereotypes surrounding women and shopping. As opposed to the misconceptions that women only care about shopping for shoes or handbags, she explained that women’s spending habits serve a greater purpose.“The reason women are so responsible for consumer spending is because, in virtually every society in the world, women have primary caregiving responsibilities for both children and the elderly — and just about everyone in between,”?Brennan said.Such a culture has led to a “multiplier effect,” Brennan said. Because women tend to be responsible for purchasing things for the important people in their lives, they influence the market for even items like men’s athletic apparel, she said.As a result, Brennan’s work at Female Factor has focused on identifying and monitoring women’s trends in the market. The first major trend Brennan said she saw?was the large percentage of women in today’s labor force.Because 70 percent of women with children under the age of 18 are a part of the labor force, today’s business must accommodate for time limitations on women’s shopping, Brennan said. Operational hour changes and convenience-focused business models are ways in which companies can address time needs.“With less time, there’s a demand for services, not just products,” Brennan said.Similarly, Brennan has also observed trends relating to the delayed marriages of today’s women. Because women tend to wait until the age of 27 to get married and because they are more active in the labor force, they are more likely to have the desire and means to purchase things before marriage.Brennan said?the delayed marriages also have an effect on family formation that influences the market. For example, women married later in life tend to have kids at a later time, and because they are older, they are more entrenched in their personal brand and impose this brand on their kids.“Many brands are finding that they have an opportunity to either age up or age down the spectrum because there is a broader embracing of brands across the age spectrum,” Brennan said.A variety of additional trends led by the female market, such as social media and fitness trends, have highlighted the increased role of female empowerment in advertising, Brennan said.“It is positive to see that strength and femininity is being positioned as something powerful in the marketplace,” she said.Tags: business, gender, market, women, women in the labor forcelast_img read more

Marine Biology class travels to Belize over Spring Break

first_imgA?Saint Mary’s marine biology class took in-depth learning to a whole new meaning. The class spent spring break in Belize at South Water Caye applying what it learned in the classroom life to the natural world.Saint Mary’s assistant biology professor Laura Kloepper said marine biology had not been taught in years, but the department now plans on regularly running the class.“For the past few years no one has been teaching that class,” Kloepper said. “So we’ve resurrected the marine biology class and we plan on teaching this every two years. This trip to Belize was part of the lab component for our marine biology class that we offer here for majors.”Kloepper said studying Belize was an obvious choice because of its diverse environment. She said it provided a unique opportunity to learn more about a field that is not as prominent in a landlocked state like Indiana.“If you’re teaching marine biology in Indiana doing a lab is a little difficult. So we decided to make our lab one big field trip to Belize where it is a very diverse coral reef ecosystem that’s pretty easy to get to,” Kloepper said. “It’s also one of the few coral reefs that is still fairly unaffected by coral bleaching.”The class went boating in the morning and worked on their individual projects in the afternoon. Kloepper said the students would also go to the reefs in the morning together.“As a class we were doing a marine life census,” Kloepper said. “We are [going to] be sharing those data with an organization in Belize that tracks the organisms across the reefs.”Kloepper said the class spent the afternoon independently studying topics such as coral bleaching, species composition in sea grass beds and hermit crab competition. Senior biology major Casey Moorhead said during the trip the students saw what they learned in the classroom come to life?by actually seeing the fish and algae of Belize.“We’ve been learning about fish identification, algae [identification] and we were able to apply what we learned in the class in the field over break,” Moorhead said. “It was nice being able to actually see certain fish and actually say ‘oh that’s a Blue Tang.’”Senior biology major Ally Pudlo said in an email that the class learned about how different organisms interact as well as their roles in the environment.“We learned about the different interactions that occur at the reefs between fish and the corals,” Pudlo said. “We also learned about how vital the mangroves are to the environment and what they provide for the fish and the people.”Moorhead said the main purpose of the trip was for?the class?to learn first-hand about coral reefs.“Mostly this trip was going out in the field and learning about different composition of the different reefs around there,” Moorhead said.Among the coral reefs they saw, students saw colorful reef fish and larger predators in them, Pudlo said.“We also saw larger fish, like barracudas, and large predators along the reef, like nurse sharks,” Pudlo said.Kloepper said the best way her biology students can learn is by experiencing and dealing with a?situation when nothing is going according to plan.“When you’re out in the field doing field work nothing ever goes according to plan,” Kloepper said. “So it was really good for the students to be able to … learn how to adapt their experiments according to these real world scenarios.”Kloepper said her students adapted to field research quickly while facing challenges.“The students became very good field biologists overnight,” Kloepper said. “There was a lot of frustration, but a really important part of science is understanding that those frustrations are natural and learning how to change your experiment based on any challenges that come up.”While there were some frustrations, the students said overall they had a good time. Moorhead said she enjoyed the class’ night snorkel where it saw animals that were only out at night.“We did a night snorkel one night … we were all with our dive lights swimming around the reef and you would look to your left or right and it would just be complete darkness,” Moorhead said. “So we saw an eel, stingrays and then a sea star that opens up at night which was really cool.”A favorite memory for Pudlo was when the class took their last snorkeling class at the Angel Reef.“We enjoyed the beautiful coral reefs, and afterwards we got to swim around in the water and take pictures of each other swimming in the water,” Pudlo said. “This was an incredible trip, and I had a wonderful time with everyone who went on it.” Tags: Belize, coral reefs, lab, saint mary’s, Spring Break, triplast_img read more

Matthew James Thomas Looks Back on His Pippin Journey

first_imgIn the corporate world, employees leaving a job are asked to sit through an “exit interview” with HR about their time at the company. Although that concept doesn’t exist for Broadway performers, we think it’s fun to check in with stars as they finish up a successful run. Matthew James Thomas will say farewell to his corner of the sky on March 30, when he departs the Tony-winning, circus-inspired revival of Pippin. As he leaves the big top behind, Thomas reflects on his “transformative, isolating and inspiring” year on Broadway. Star Files Pippin How do you feel now that you’re leaving? Excited, sad (of course) and like I’ve grown a few extra backbones. What will you miss most about the job? This life, so far, has left me with rather severe nostalgia. That feeling of the deep bone grind, that impossible last performance of the week when you already gave everything you had at the matinee performance and somehow you know you will find it again, from absolutely nowhere, because you have to…it’s the rules…your rules. I will deeply miss the audience as I have never really felt such a deep and intuitive connection with them. I’m the luckiest guy alive to share in the responsibility of a production. It is what I live for. I hope to “find it” again someday, and of course have no certainty. Pippin is an incredibly smart piece of work, and this version of the show, in particular, truly serves to carve out the most important statements that it makes. It will hurt to be away from such a profound piece of theater made up of such an inspirational, superhuman cast and crew. What advice would you give to future employees in your job position? Eat lots of protein… Love and listen as hard as you can. What was the hardest thing? The physical and mental exhaustion—and always being the guy saying, “Sorry, I can’t come out tonight.” What was the easiest thing about the job? Listening to it and working with some truly incredible people. I’d start naming names but I’d be here forever. Falling into the show in ways I would have never predicted. Every day was a new challenge. View Comments What was the highlight of your time at this job? Those moments in live theater when everything comes into alignment and when every element (including the audience) comes into an effortless being with each other. What skills do you think are required for future job applicants? One of the hardest things I’ve encountered whilst working on Pippin is the consistent irony, as a reflection from the core material of the show, within my own life. However, I learned a lot along the way, so I would say whatever you have to offer, whoever you are… Yeah, do that.center_img How do you think you’ve grown during your time at this job? Like a beanstalk—well at least it feels that way. I’m grateful most of all for the experience, the everyday and the accumulation of it all. To me it feels like the greatest gift of living. Why are you leaving? It’s just time. I need to regroup with my family and I sure would like to see my girlfriend [fellow Spider-Man alum Jennifer Damiano] some more. Also, I can’t live with the idea of the experience or my performance getting stale. I feel like I have given everything I had, to every single show, and I wouldn’t want it to be any other way. So I try to trust my instincts—I always find myself wanting to take risks and make myself available for new challenges and to give everything I have to the work that I’m doing, when I’m doing it. Job You’re Leaving: Pippin in Pippin Related Shows Employee name: Matthew James Thomas What are three words you would use to describe your experience at the job? Transformative. Isolating. Inspiring. How did you feel when you first got the job? Thrilled, nervous and ready. Show Closed This production ended its run on Jan. 4, 2015 Matthew James Thomaslast_img read more

Pecan Grafting

first_imgGeorgia pecan farmers can learn the art of grafting during a clinic on Tuesday, April 21, hosted by University of Georgia Extension horticulturist Lenny Wells.Grafting involves taking a branch from one tree and connecting it to the vascular tissue of another, Wells said. If a pecan farmer wants a Stuart variety tree, the farmer can insert a branch from an existing Stuart tree and graft it onto the seedling rootstock. Wells said pecan producers graft trees because nuts produced by a specific variety will not produce an identical tree to the parent.“Once the connections are made through grafting, the tree becomes (the variety that) was attached,” Wells said. “There’s a science to it, but I think with grafting, it’s one of those things where there’s definitely an art to it. To be good at it, you have to have the touch. It just takes practice, and there’s a lot of different types of grafts you can do.”The free clinic will take place at the UGA Ponder Farm in Tifton, Georgia, on Tuesday, April 21, at 10 a.m. The farm is located off of Highway 82 on Ty Ty Whiddon Mill Road.Participants will learn about two different grafting types — bark and banana, or four-flap.With bark grafting, a branch is taken from a tree the farmer wants to duplicate and inserted between the bark and the wood of the rootstock. Of the two methods, Wells said banana grafting is easier to learn how to do. Cuts are made on the bark and the bark is peeled down into four flaps, like peeling a banana. The wood is then cut inside out, cuts are made on the graft wood and the branch is inserted into the rootstock. The flaps are then brought back over. “There’s still a lot of interest in it because there’s a lot of people who want to know how to do it just for the novelty of it. Some want to learn how to do it for their own operation,” Wells said.last_img read more

Outdoor Updates: U.S. Triathlon Gold team moves to Asheville, NC

first_imgU.S. Triathlon Gold team moves to Asheville, NC Iguanas invade Florida—and homeowners are instructed to kill them The team is working in partnership with UNC Asheville and has access to the school’s Justice Center Pool and Karl Straus Track, as well as the pool at the Asheville Jewish Community Center. According to a news release, the athletes also spend much of their time training in and around Biltmore Lake. “The training facilities are first class, the natural resources are amazing and the community is great,” Evans said in a press release.? There are so many invasive green iguanas in Florida right now that the Florida Fish and Wildlife Conservation Commission is encouraging homeowners to humanely kill the reptile. Green iguanas are invasive to Florida and can cause major damage to infrastructure, including seawalls and sidewalks, the commission says. Homeowners do not need a permit to kill green iguanas, and they can also be killed year-round without a permit on 22 public lands in south Florida.center_img After considering 16 cities around the country, the U.S Triathlon Gold team has selected Asheville, NC as its new home and training ground. The team is coached by USA Triathlon certified coach Jarrod Evans and is made up of elite athletes competing at the International level. The squad is currently at work training for the next Olympic Trials in order to secure a spot in the Olympic Games in Tokyo. Two of the athletes, Mary Alex England and Sophie Chase, will represent the U.S. at the Pan American Games next month.? Green iguanas are typically green, though they can also be brown or nearly black in color. They have a row of spikes along their neck, back and upper tail and grow up to five feet in length. Males can weigh up to 17 pounds while females typically top the scales around seven pounds. They live on the ground, in shrubs or in trees and feed on a variety of vegetation, including ornamental plants, making them a nuisance to many homeowners.last_img read more

SOUTHCOM Commander Kelly Visits Panama and Guatemala

first_img During his second stop in Guatemala, Kelly met with President Otto Perez Molina; Ambassador Luis Fernando Carrera, Minister of Foreign Affairs; and Brig. Gen. Ulises Ansueto Giron, Minister of Defense. The general also met with U.S. Ambassador Arnold A. Chacon, as well as other members of the embassy staff to discuss SOUTHCOM’s support to the Central American Regional Security Initiative and the U.S. partnership with Guatemala. Kelly discussed military bilateral security cooperation with the leaders of both nations. The general’s discussions focused on cooperation in combating transnational threats like organized crime and drug trafficking, supporting responses to natural disasters, and training engagements. By Dialogo March 01, 2013 In Panama, Kelly met with President Ricardo Martinelli, Minister of Public Security Jose Mulino, and the directors of Panama’s National Air and Navy Service (SENAN), National Border Service (SENAFRONT), and the Panamanian National Police. During the past year, the U.S. and Guatemala have partnered with international forces to support Operation Martillo, aimed at disrupting maritime illicit trafficking activities along Central America’s coastal waters. In 2012, the contributions of Guatemala and other nations in support of the operation helped increase illicit trafficking disruptions in the region by 30 percent compared to the previous year. Marine Corps General John F. Kelly, the commander of U.S. Southern Command (SOUTHCOM), concluded a three-day trip to Panama and Guatemala on February 22, after meeting with leaders from both nations. Recent focus areas for SOUTHCOM’s engagement with Guatemala include joint operations and planning, maritime security, information sharing, human rights, communications, logistics, and peacekeeping. Thanks to the Chief of Southern Command for visiting the President of my country, Otto P??rez Molina, hopefully he is truly committed to the fight against drug trafficking, and to the capture of the two main families of drug-trafficking in Guatemala.3 Congratulations . Congratulations. The United States and Panama enjoy strong security ties. SOUTHCOM works closely with Panamanian security forces on several areas of mutual interest, including the disruption of illicit trafficking, humanitarian assistance projects, multinational exercises, disaster readiness, and training. last_img read more

Small business banking: Antique Americana fueled by fintech

first_imgPoking around the rusty tools of a farm auction might be the last place you’d expect to find financial apps. But don’t be fooled. The scruffy guy with the country accent didn’t just bring his cousin and his pickup truck. He also brought his smartphone loaded with apps to find value on every item in the barnyard and his mobile banking app to see how high he can bid.American History for SaleIf you follow Mike and Frank on American Pickers and the craze for “rusty gold,” vintage petroliana and advertising, you also know the Texaco sign rusting in the back field is worth thousands. Auto industry advertising is one of the hottest sectors of the vintage and collectors’ market. Morphy Auctions’ of Pennsylvania hit $4.4 million in sales at its recent petroliana and automobilia auction.Philip & I have a passion for this business and like most antique store owners our business centers on the stories we get to share with collectors who visit our shop from all over the country. Because we love what we do it’s easy to infuse the store with that passion. continue reading ? 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Democratic counties represent 70% of U.S. GDP

first_img– Advertisement – Biden took away half of Trump’s 10 most economically significant counties from 2016, including Maricopa in Arizona, Tarrant in Texas, Duval and Pinellas in Florida and Morris in New Jersey.Blue districts have attracted the expanding segments of the U.S. population and workforce; 34% of their residents are non-white and 36% have at least a bachelor’s degree. Red districts, by comparison, are 15% non-white and 25% have at least a bachelor’s degree, Brookings found. – Advertisement – The problem, Muro suggests, is not only that Democrats and Republicans disagree on issues of culture, identity, and power, but that they represent “radically different” areas of the economy.These differences, if they persist or worsen, could result in partisan gridlock for years to come, the researcher wrote.Democrats represent voters who overwhelmingly live in the nation’s diverse center and thus tend to prioritize housing affordability, better social safety nets, transportation infrastructure and racial justice.On the other hand, Republicans represent the economies of the nation’s struggling small towns and rural areas that see little reason to weigh the needs of urban districts.“If this pattern continues—with one party aiming to confront the challenges at top of mind for a majority of Americans, and the other continuing to stoke the hostility and indignation held by a significant minority—it will be a recipe not only for more gridlock and ineffective governance, but also for economic harm to nearly all people and places,” Muro wrote.“In light of the desperate need for a broad, historic recovery from the economic damage of the COVID-19 pandemic, a continuation of the patterns we’ve seen play out over the past decade would be a particularly unsustainable situation for Americans in communities of all sizes,” he added.—Data visualizations by CNBC’s John Schoen Brookings researcher Mark Muro put it this way: “While the election’s outcome has changed, the nation’s political geography remains rigidly divided.”“Blue and red America continue to reflect two very different economies—one oriented todiverse, often college-educated workers in professional and digital services professions and the other whiter, less-educated, and more dependent on ‘traditional’ industries,” he added.To put a point on this economic-geographic divergence, Brookings noted that Biden flipped seven of the nation’s 100-highest-output counties in the 2020 election and further cemented the link between the Democratic party and the nation’s core economic hubs.- Advertisement –center_img The 2020 elections, chaotic and marked by races “too close to call,” have nonetheless reaffirmed that, at least in Washington, the two parties now speak for markedly different segments of the U.S. economy.President Donald Trump carried 2,497 counties across the country that together generate 29% of the American economy, according to a new study by the Brookings Institution. President-elect Joe Biden won 477 counties that together generate 70% of U.S. GDP.- Advertisement – Silhouettes of Former Vice President Joe Biden (L) and President Donald Trump on the campaign trail.Reuters Republicans represent a far greater number of smaller counties with less-educated, more-homogenous workforces that, on average, tend to rely on manufacturing, agriculture and mining.Democrats represent a smaller number of densely populated and diverse metropolitan counties fueled by service-oriented industries like finance, professional services and software.That’s similar to the 2016 results, when Brookings showed that the nearly 2,600 counties Trump won generated 36% of the country’s output versus the 472 counties that Hillary Clinton won that produced 64%.last_img read more

How to move on after the US election

first_imgHe’s authored several books on the subject and taught two of the most popular classes in Harvard University’s history – on positive psychology and the psychology of leadership. – Advertisement – Regardless of which side you’re on, the US election has probably been an emotional time.So here’s some advice from Tal Ben-Shahar, who writes and teaches about the science of happiness. – Advertisement –last_img

What David Luiz has said about Unai Emery ahead of Arsenal transfer

first_imgAdvertisement Unai Emery is set to be reunited with David Luiz at Arsenal (Getty)David Luiz is set to complete his shock move to Arsenal on deadline day and the Chelsea defender has already indicated that he would be happy to link up with Unai Emery.The Gunners have now agreed an £8 million deal with Chelsea for the 32-year-old, who is set to undergo a medical on Thursday.Luiz has briefly worked under Emery at Paris Saint-Germain in the summer of 2016 before the Brazilian completed his return to Chelsea.But Emery’s approach clearly left an impression on Luiz.ADVERTISEMENT‘Unai came to try to build a new philosophy and to try to gain the trust of the players, from the fans, from the club,’ Luiz said before Chelsea’s Europa League final clash against Arsenal last season. Metro Sport ReporterThursday 8 Aug 2019 8:08 amShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link24Shares Comment What David Luiz has said about Unai Emery ahead of Arsenal transfer Advertisement David Luiz spent a few weeks with Unai Emery at Paris Saint-Germain (AFP/Getty Images)‘I think he has been doing an amazing job.AdvertisementAdvertisement‘I had the opportunity to work with Unai for a few months. He’s a great guy, a great coach, a great person.More: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man City‘He’s passionate. He loves his work. He likes to build teams who are spirited, play with passion and you can see that.‘He has had the opportunity to work with a lot of young players and I think they have understood his philosophy.’More: Arsenal FCArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira movesThomas Partey debut? Ian Wright picks his Arsenal starting XI vs Manchester CityArsene Wenger explains why Mikel Arteta is ‘lucky’ to be managing Arsenallast_img read more

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